The Importance of Blogging

When the web was first created, it was for the purpose of sharing information to others all over the world. It wasn’t until later that it evolved into a place for advertisements, businesses, fan clubs, shopping, and art. Now that we have this great resource how are we using it? Sure, that’s an easy question to ask and there are really no wrong answers.

Everybody uses the web for something different. I use it for my business, my business depends on the internet because if there was no such thing then there would be no need for web designers. Some people use it to stay in touch with friends and family. Some people use it to balance their checking accounts. Some people use it to further their education. Just about anything that needs to be done, can be done on the internet.

What does this have to do with blogging? Blogs are part of the Web 2.0 movement, they allow people to talk about whatever they want and share their views on whatever interests them. Blogs were first introduced in 1997 but didn’t really take off until 1999 when user friendly tools were created so that the average person could create a blog without having to know anything about HTML. Since then the tools have become more advanced and now a company called Technorati, which keeps an eye on the blogosphere, estimates that there are now 120,000 new blogs being created every day. Posts are being added to blogs at a rate of 17 per second - a total of 1.5 million per day.

Many businesses have begun to user blogs to communicate with their customers and stock holders to tell them what their thinking about and how the business is doing. I’m sure you’ve all met at least one person that likes to do “research” on a company before buying their product; more and more of this “research” is being done online and how better to get information about the company than from the company itself?

You want a way to capture your audience’s attention, well it doesn’t get much easier than this. So as a strong recommendation, I urge you to jump on board and start your own blog.

From now until January 31, 2008 I’m offering a special for my clients that have hosting through FrozenWebHost.com, I will setup and customize a blog for you and your company for $40.00, after January 31, 2008 my price will be $75.00. This includes: custom header, custom colors, multiple user logins (so that more than one person can publish to the blog). The blog will look like mine as far as layout is concerned.