Case Study - Birding Adventures Inc.

Birding Adventures, Inc. is not really a company that sells a product or service, they are a group of individuals that just love birding. Georgann, the website’s owner is a very passionate lady and her main focus is birding. She puts together field trips, events, and tours all for the sake of finding new species of birds and watching them in their natural habitat.

Old Birding Adventures Website

This is where Minds Eye Web Design comes into play…

This is a sample of what Birding Adventures old website looked like. From the home page a user had to click on a link and would be taken to a page like this. Notice there is no navigation, no back button, no logo, just plain text.

Our goal was to redesign the Birding Adventures website to make it look more professional and trustworthy. The website is mostly used as an information however, Georgann is selling a birding songs CD as well as entry fees for field trips and tours.

After sitting down and discussing her needs we came to the conclusion that she also would do best if she had a content management system. The CMS would allow her to update the content on her website and to post new information or an upcoming event. On top of that we also wanted to brand her website by using a banner on every page that was used for one of her event t-shirts. Of course we also added navigation so that users would be able to easily navigate the different areas of the website.

Birding Adventures new website

This is the new Birding Adventures, Inc. website. We started off with a soft launch in June 2008 and continued to test the website and the CMS for quality assurance. After fixing any bugs that arised and adjusting the template we uploaded the finished project for the general public.

Since the launch of the new Birding Adventures website their traffic has increased by 300%. The amount of traffic from search engines has increased by 135%. They are also currently ranked #1 in Google for the key phrase “Birding Adventures”.*

Birding Adventures, Inc.
Georgann Schmalz
georgannschmalz@alltel.net

* there are currently 12,200,000 other websites targeting this key phrase.