- Do something great that will make people want to talk about you
- If your not excited about it, then how do you expect others to be
- be yourself, don’t hide your quirkiness
- brand is everything & then some
- everything that others think about you
- behold the side projects
- you never know where the network will take you
PLAYBOOK
- you need a home
- map - “you are here”
- be where your people are
- think about URLs, avatars, usernames
- make it easy to spread the word & work
- easy, clean, urls - easy to share
- behold the side projects
- if you can’t talk one other person into it, then it’s not that good of an idea
- it might not cost money, but it will cost time
- be part of something that’s bigger than yourself
- not “buzz” building
BOOKS
- Defensive Design for the web
- Getting Things Done
BLOGS
- 43 Folders
WEBSITES
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