Search Engine Marketing & Optimization

Currently Google holds about 60% of the market share for search engine traffic. Below are some advise on what you should do to increase your chances of getting top rankings for particular keywords.

Keyword Research

• wordze.com
• trends.google.com
• keyworddiscovery.com
• wordtracker.com

Code to use

• <title> & <h1> - under 70 characters, contain main keywords
• meta description - 200 characters, highly descriptive and use of good grammar
• meta keywords - 300 characters max

In-Links

• submit to relevant online directories
• dmoz.org
• social networks
  • link bait, create infection content that people will want to link to.
  • make sure in-links include target keywords

Misc

• Each page should target only 4 or 5 keywords
• Folder organization, for an example check out digg.com and notice the folder structure of the files on their server
• To check what websites are linking to your site use the following in Google link:www.sitename.com