Design For Email 101 | Minds Eye Web Design, Inc.

Spam

Spam Assasin Criteria, try and stay below “3″ on your spam rating.
Don’t use ALL CAPS
Don’t use exclamation points
Don’t use nothing but images in your e-mail
Don’t come up with new ways to spell V14gr4

Ways to keep users from hitting the “spam” button

Send your emails to lists no older than 6 months
Include a permission reminder at the header of your emails
Avoid too many “salesy” words

E-Mail Campaign Services

Different ways to track open rates include transparent GIF image however some email clients don’t allow for tracking.

Design Tips

No wider than 600px
Top left corner is the first thing that is seen in most e-mail clients and it is 250×250px

Anti-Virus Software messes up a lot of designs and strips out much of the code that we use when designing a newsletter.

No JavaScript
No Flash
No Dynamic HTML
No <head>
No <body>
No CSS Positioning

Images are the next thing that can vary on different clients. Here are some tips about what to expect when sending out e-mail newsletters with images.

Assume that the pictures are not displayed by default and the user will have to click a link or button to show the pictures.
Assume that the users will not bother to turn on the images
Use ALT text format: “graphic: alt text”
When your customers sign up for your email newsletter instruct your customers how to add your e-mail address to their contacts
Attach a vcard

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