Findability Bliss Through Web Standards

Nothing but a list of items here, along with some websites and books that could be useful.

Findability
Web standards + great content = findability

Standards

• Semantic markup
• Accessibility
• Progressively Enhancing
• Micro formats

Semantic Markup

• Have image background with text -999 px indent
• Leahy/Langridge Method

Keyword Placement

• <title> tag
• <strong> & <em>
• Stylesheet filename
• naturally in your content, keyword density should be less than 7%
• link labels
• alt & title attributes
• URL
• logo file name

Suggested Books

• Building Findable Websites

Websites

• Mezzoblue
• Ranks.nl - keyword density
• delicious
• adwords.google.com/select
• keyword tool external
• UDM4
• Operator Toolbar - Firefox plugin
• Upcoming.org
• microformats.org
• buildingfindablewebsites.com

AJAX

• no unique URL
• needs javascript
• not search engine friendly