Seven Commandments of User Experience

1. It’s All About The User - find the sweet spot
2. Avoid Solutioneering - identifying problems before solutions, remind business that they need to have goals
3. Form Always Follows Function - always think of function first
4. Allow for Failure
5. Do Not Imitate, Innovate
6. Do Not Get In The User’s Way - content is critical
   95% of web users do not read 80% of your content
   • only surface what’s important
   • have headings, summary
   • CNN - checkout what you should say
   • doesn’t mean that your content isn’t important, it means it’s more important
7. Use Your Network - always have a mentor, be a connector, don’t be afraid to reach out for help

Websites

• Slideshare
• Digital-Web.com
• Blue Favor
• NickFinck.com
• Denim

Books

• The User Is Always Right
• The Art of Project Management (Theory in Practice (O’Reilly))
• The Design of Everyday Things
• Fail Better!: The World’s Worst Marketers and What We Can Learn from Them
• Purple Cow: Transform Your Business by Being Remarkable
• Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
• Killer Web Content: Make the Sale, Deliver the Service, Build the Brand