Dec 18th, 2008
by CWSites.
Nothing but a list of items here, along with some websites and books that could be useful.
Findability
Web standards + great content = findability
Standards
- Semantic markup
- Accessibility
- Progressively Enhancing
- Micro formats
Semantic Markup
- Have image background with text -999 px indent
- Leahy/Langridge Method
Keyword Placement
- <title> tag
- <strong> & <em>
- Stylesheet filename
- naturally in your content, keyword density should be less than 7%
- link labels
- alt & title attributes
- URL
- logo file name
Suggested Books
Websites
AJAX
- no unique URL
- needs javascript
- not search engine friendly
Posted in: Webmaster Jam.
Tagged: content · findability · semantic · standards · web
Dec 15th, 2008
by CWSites.
Spam
- Spam Assasin Criteria, try and stay below “3″ on your spam rating.
- Don’t use ALL CAPS
- Don’t use exclamation points
- Don’t use nothing but images in your e-mail
- Don’t come up with new ways to spell V14gr4
Ways to keep users from hitting the “spam” button
- Send your emails to lists no older than 6 months
- Include a permission reminder at the header of your emails
- Avoid too many “salesy” words
E-Mail Campaign Services
Different ways to track open rates include transparent GIF image however some email clients don’t allow for tracking.
Design Tips
- No wider than 600px
- Top left corner is the first thing that is seen in most e-mail clients and it is 250×250px
Anti-Virus Software messes up a lot of designs and strips out much of the code that we use when designing a newsletter.
- No JavaScript
- No Flash
- No Dynamic HTML
- No <head>
- No <body>
- No CSS Positioning
Images are the next thing that can vary on different clients. Here are some tips about what to expect when sending out e-mail newsletters with images.
- Assume that the pictures are not displayed by default and the user will have to click a link or button to show the pictures.
- Assume that the users will not bother to turn on the images
- Use ALT text format: “graphic: alt text”
- When your customers sign up for your email newsletter instruct your customers how to add your e-mail address to their contacts
- Attach a vcard
Suggested Websites
Posted in: Webmaster Jam.
Tagged: email · marketing · spam · tips · tricks
Dec 11th, 2008
by CWSites.
I’m sure most of you have heard of it, and likely have your own twitter account. People use this to plan parties, keep in touch with friends, gain interest in their blog posts, show the personal side of their business, share news, get feedback, ask questions, get contributions for fund raisers, and even win presidential elections… Okay maybe it wasn’t the reason that Obama won the election, but I’m sure that it didn’t hurt his chances.
What an awesome way to connect with other people, at the push of a button you can reach thousands of people. To think that it started off as a humble application that was used to keep in touch with employees.
Twitter has, in my opinion, cornered the market in this kind of micro blogging atmosphere. With around 5 million subscribers and growing it’s raised the question of revenue. As of now twitter doesn’t advertise on their site and I’m beginning to wonder why? In this day and age we’ve become use to seeing banner ads on websites as a source of revenue. Specifically on websites that offer a free service.
Twitter needs revenue, not because they’re greedy businessmen (because they’re not), but because it costs money to maintain a site. Could you imagine the costs that go into the updates and hosting for a site that big?
Share your thoughts.
Posted in: Marketing & Advertising, Website Tools.
Tagged: advertising · revenue · twitter
